Almost 10 days after the George Show, life has been much
quieter for us on the home front. Production has stopped altogether and we’ve
quickly regrouped and worked on the next phase of strategy to advertise and get
our product ‘out there’. I went to bed very early for the first few nights
after the show, barely managing to stay awake much longer than the little ones!
I was exhausted! And, in many ways, it was a huge anti-climax to be finished
with the show.
We’ve used the time to get ourselves back into our ‘usual
routine’ after our break away to the Eastern Cape and the 2 weeks of
preparation for the show. It was also wonderful to see my homeschooling
friends: a few of them had sent messages while we were away, and it felt
strangely odd but very wonderful to be missed after being here for such a short
time! We also went to see our designer and printer to get our A3 posters
printed and have since spent a few hours every day visiting all the crèches,
clinics, pediatricians, hospitals, stores and community notice boards we can
find to put up posters and hand out flyers. The response has been wonderfully
encouraging and almost everyone we approached was willing to put a poster and
get the flyers out.
In the meantime we’ve also designed our contravision (a
one-way material that is printed on and stuck onto the back window of our car)
and gift vouchers, bringing us to the end of our R25 000 contract sponsored by
SEDA. The financial assistance they have given us has helped us greatly to
produce marketing materials that look professional and give our product great
support! The next step is to develop our new website (www.kiddiegourmet.com) into an
online-store/e-shop!
Having a consumable product means that ‘best before’ dates
are a huge deadline, which if not met result in ‘dead stock’. We’re encouraged
by our first order yesterday, and the second one we received today! People are
hearing about us and starting to call – and for the first time in a looooong
time, I’m loving the sound of a ringing phone!
The learning curves have been huge, and we’re still
learning! But I can’t deny how exciting this journey has been!
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